Mother Phubber

Phubb… what?? Phubbing: when you snub everyone around you to focus on your smartphone.
For my last student project, I ask myself: how to keep their heads up? I tried to connect them to the real life with… a mobile app! Chose a period during which you won’t touch your smartphone anymore, and win some gifts!
But how to communicate for Phubbers, whereas they have the head down on their smartphones? With some stickers at the bottom of showcases and floor markings.
Act against the Phubbers by joining the community of Phoffers (smartphone OFF) on the website and take some goodies!
Digital campaign

Try the mobile app here

See the website here

See the video here

Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber
Mother Phubber